Eythan Goh is an Enterprise CX advisor at Zendesk, partnering with enterprise organizations across Malaysia, Thailand, Singapore, and the wider Southeast Asia region to modernize customer and employee service with AI-powered omnichannel and contact center solutions. With a background in engineering, he brings a practical, systems-driven approach to CX transformation—working with teams to map processes, design workflows, and validate real-world AI use cases through workshops and proof-of-concepts. In his keynote, “Leading in the Age of Agentic Service,” Eythan will share Zendesk’s latest CX trends and a forward-looking perspective on how autonomous, agentic AI is reshaping service—and what leaders can do now to prepare.