Danu Prasetyo serves as Head of Loyalty and CRM at PT Erajaya Swasembada Tbk, where he oversees strategic planning and implementation for customer loyalty initiatives, CRM, and data-driven engagement throughout the company’s retail network.

He previously served as General Manager of Operations and Finance for Garuda Miles, Garuda Indonesia’s loyalty program, and previously held duties for the B2B and B2C digital business ecosystem.

Drawing on broad experience in retail, aviation, and digital business, he leads omnichannel projects initiatives, fosters strategic partnerships, and champions customer-focused innovation.

Building collaborations based on data leverages, technology, and customer insights to deliver sustainable and long-term value for customers.